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You’ve probably seen at least one Lamborghini with some insane wrap, if not many, but it’s something the Italian automaker doesn’t exactly love. While the company doesn’t take a hardcore punitive approach like Ferrari, an executive recently made reference to how much his employer isn’t a fan of the practice.
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Speaking with Australian automotive website carsales, Lamborghini Asia-Pacific regional director Francesco Scardaoni said, “We prefer that we have our cars that are designed with our official Ad Personam program, we believe it’s the best expression of personalization.”
His statement not only indicates that the automaker isn’t loving all the zany wraps you see done by rappers and other celebrities, not to mention just “regular” Lambo owners, but that the company really wants to remind owners it has an in-house customization service they should consider.
This is a much more moderate approach than Ferrari, which has allegedly blacklisted celebrities, disallowing them from purchasing vehicles from authorized dealerships, and even taken legal action against owners who engage in undesirable modifications.
Lamborghini has long had a reputation for vehicle owners who are more over-the-top, some would even say garish. Could it be that the company is now wanting to shed that image without alienating its customer base? If so, that would be a tricky proposition.
What’s interesting is with the Cybertruck now out, many celebrities and even regular people are using zany wraps on that vehicle. Tesla hasn’t said anything negative about the practice. Some might chalk that up to CEO Elon Musk taking a different approach to the industry.
While that might be true, it might also be a function of the all-electric automaker not having an in-house customization service like Lamborghini, so there’s no financial incentive to discourage it.
Image via Detroit Driver/YouTube
